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Our methodology

The KGAM Framework

  • Start With the Signals That Already Exist

    Every partner already has raw material: industries they’ve delivered in, technologies they know, problems they repeatedly solve.

    KGAM surfaces and organizes this existing knowledge so ecosystem owners can instantly understand what a partner is actually ready to sell—and partners can begin with strength instead of starting from zero.

  • Define and Align on Growth Priorities

    Not all partners want the same outcomes. Some chase net-new accounts, some chase expansion, some want certification milestones, others need brand credibility.

    KGAM clarifies what “growth” means for each partner so prtnrIQ can recommend the right enablement track—and so ecosystem owners can segment and activate partners with intention.

  • An Honest Look at Readiness Gaps

    Partners rarely know how they’re perceived in the marketplace. KGAM evaluates their brand, offers, use cases, certifications, revenue signals, and delivery capability.

    It highlights what they can credibly deliver today—and what they must improve before AEs take them seriously.

  • Track the Activities That Drive Real Movement

    This is where the flywheel forms. KGAM ties partner activities to meaningful KPIs—those that predict pipeline and influence—not vanity metrics.

    Partners stay accountable. Ecosystem owners gain visibility.

    prtnrIQ surfaces progress, stagnation, momentum, and readiness changes over time.