Meet the Founders

Built by Operators. Trusted by Ecosystems.

ecosystem builders from both sides of the table

Latrice Barnett, Co-Founder

Latrice Barnett and Lela Koopal met inside the Salesforce ecosystem, where they led GTM, alliances, and partner strategy for high-growth ISVs and SIs. They’ve since built and scaled partner motions that drove real pipeline—not just certifications, badges, or dashboards.

Together, they’ve supported hundreds of partners and shaped ecosystems that delivered measurable revenue impact.

Two women are standing in an office, smiling and discussing a diagram on a whiteboard. The woman on the left is pointing at the whiteboard with a marker, and the woman on the right is holding a tablet and gesturing toward the whiteboard. There are plants and office furniture in the background.
A woman with dark curly hair wearing pink glasses and bright lipstick, smiling at the camera in an office setting.

Lela Koopal, Co-Founder

Help ecosystems scale revenue without adding headcount

  • Turn overlooked partners into high performers

  • Close the gap between strategy decks and execution

  • Build ecosystems where activation—not size—wins

From operators who’ve done it, at scale, across the world’s fastest-growing SaaS ecosystems.

Too many partners, not enough activation

  1. Partner teams stretched thin across Tier 2+

  2. Pipeline concentrated in the top 10%

So they built PRTNRd—a new model for partner ecosystems grounded in operator experience, motion-first enablement, and partner intelligence.

And they Saw the Same Problem Everywhere

What Drives them

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Contact us

Interested in getting PRTNRd? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!