Meet the Founders
Built by Operators. Trusted by Ecosystems.
We’ve been on both sides of the partner equation—and we’re building a better model.
Latrice Barnett, Chief Operating Officer
Lela Koopal, Chief Revenue Officer
We’ve built ecosystems from both sides of the table.
Latrice and Lela met on the Salesforce partner team—supporting some of the most innovative companies in the ecosystem. They later led GTM and partner strategy at high-growth SIs and ISVs, building ecosystems that delivered real pipeline, not just certifications.
Across both sides, they saw the same problem:
Partners were left to fend for themselves
Vendors were overwhelmed
Ecosystems were bloated—with too few results.
So they launched PRTNRd—to flip the model. They knew the future wasn’t about more partners, but activated partners managed with intention, and measured by impact.
What Drives Us
Help vendors scale revenue without bloating headcount
Turn overlooked partners into high-performers
Close the gap between strategy decks and sales execution
This is enablement, acceleration, and real activation.
From leaders who’ve done it—at scale.
Contact us
Interested in getting PRTNRd? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!